### Lesson Plan: Arguments for and against Elimination and Survival of Wholesaler Channels of Distribution
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#### Subject: Commerce
#### Grade: Senior Secondary 1
#### Topic: Arguments for and against Elimination and Survival of Wholesaler Channels of Distribution
#### Duration: 60 minutes
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#### Objectives:
1. **Cognitive:**
- understand the role of wholesalers in the distribution channel.
- identify and discuss the arguments for and against the elimination of wholesalers.
- evaluate the potential outcomes of eliminating or retaining wholesalers.
2. **Affective:**
- appreciate the complexity of distribution channels.
- develop a balanced viewpoint considering both advantages and disadvantages.
3. **Psychomotor:**
- present arguments and engage in constructive discussions.
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#### Materials Needed:
- Whiteboard and markers
- Projector and computer for presentations
- Handouts with key points about wholesalers
- Case studies/examples of distribution channels
- Notebooks and pens
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#### Lesson Structure:
1. **Introduction (10 minutes):**
- Greet the students and ensure everyone is settled.
- Briefly introduce the topic and explain the importance of understanding distribution channels in commerce.
- Share the lesson objectives with the class.
2. **Presentation (15 minutes):**
- Use a PowerPoint presentation to explain:
- What a wholesaler is and their role in the distribution channel.
- Illustrate the typical distribution channel: Manufacturer → Wholesaler → Retailer → Consumer.
- Discuss the benefits wholesalers bring to the supply chain, including bulk breaking, storage, transportation, and market information.
3. **Group Activity (15 minutes):**
- Divide the class into two groups. Assign one group to argue for the elimination of wholesalers and the other to argue for their survival.
- Distribute handouts with key points to each group for guidance.
- Allow each group 5 minutes to prepare their arguments.
4. **Class Debate (15 minutes):**
- Facilitate a debate between the two groups.
- Ensure each group presents their arguments clearly:
- **For Elimination:** Reduced costs, direct manufacturer-to-retailer relationships, faster distribution, modern technology enabling efficient distribution.
- **For Survival:** Efficacy in managing bulk orders, reducing storage hassles for manufacturers, market and sales expertise, warehousing, and transportation advantages.
- Encourage rebuttals and ensure respectful discussion.
5. **Conclusion (5 minutes):**
- Summarize the key points raised during the debate.
- Highlight any consensus or particularly interesting arguments from the discussion.
- Reiterate the complexity and importance of wholesalers in certain scenarios.
6. **Homework/Assignment:**
- Assign a short essay where students must present their personal viewpoint on whether wholesalers should be eliminated or retained, supported by arguments discussed in class.
- Provide a deadline and discuss expectations for the assignment.
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#### Assessment:
- Participation in group activity and class debate.
- Quality and depth of arguments presented during the debate.
- Evaluation of the homework essay for understanding and application of the topic.
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#### References:
- Commerce textbooks and resources.
- Relevant case studies and real-world examples.
- Articles on supply chain efficiency and distribution channels.
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#### Reflection:
- Were students engaged and did they participate actively?
- Were the lesson objectives met?
- What could be improved in future lessons on similar topics?
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With these detailed steps and activities, students will gain a comprehensive understanding of the role of wholesalers and the implications of their potential elimination or survival within the distribution channel.